Lynda - Developing Business Partnerships

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Developing Business Partnerships






Over the course of your career, you work with many different stakeholders in many different facets. A business partnership can be one of the trickier relationships to navigate. In this course, longtime business executive Marcel Badart discusses the skills you need to identify, develop, and build strategic business partnerships and sustain them over time. Marcel walks you through factors that influence a partnership, from the nature of the relationship to the stakeholders involved. He explains the steps in developing the relationship, including prospecting, negotiating, and onboarding your new business partner. He concludes with pro tips on how you can ensure a successful, long-term partnership.


Learning the business partnership world
“ - Congratulations, you've just landed a job as a partner development manager. Now, your boss wants you to close deals with five companies this year. Yikes, where do you start? Developing business partnerships can be extremely rewarding. And on top of that, it's a key skill in modern business. After all, collaboration and partnerships between companies is the new normal, and is only expected to accelerate, but it's hard to find information on how to go about it, especially if you're just starting. That's where this course comes in. My name is Marcel Badart, and over my 20 plus year career in business development and strategic alliance roles, I've helped both major and early stage technology companies to develop productive partnerships. In this course, I'll walk you through the types of partnerships and how they can support your company's success. Then, I'll give you clear steps to help you choose your target partners through meaningful segmentation and research. We'll also look into the process itself, recruiting partners, building agreements, negotiation, and onboarding. Finally, I'll give you some notes on how to succeed in a career in business and partner development. Through it all, I'll emphasize the importance of thinking strategically, being a good listener, and really understanding the needs of all stakeholders, so that the partnership ends up being a rousing success. Before you jump into your new job, let's spend a few minutes with some real life, practical insights. Ready? Let's go.